JLG Deals for Mountain Dew Shoes

Mountain Dew's Green Label Exclusives has teamed up with the lifestyle brand Supra and the newest member of the Dew skate team, Boo Johnson, for a limited-edition sneaker, in a deal negotiated by the Joester Loria Group.

The Boo Johnson Supra Amigo sneaker draws from Johnson’s personal style and is accented with Mountain Dew’s throwback icon Willy the Hillbilly. 

Only 150 pairs of the sneakers will be available on Mountain Dew’s branded page of the Karmaloop e-commerce site beginning Dec. 13.

The sneaker deal comes on the heels of two other GLX partnerships this year including a hat with Diamond Supply and a capsule collection with DGK.

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