J2 Licensing has signed on to develop a co-branded apparel collection featuring popular Kellogg’s characters alongside the brands of top national colleges.
The deal was brokered by The Joester Loria Group.
The Michigan-based apparel company will combine characters like Tony the Tiger and Toucan Sam with the imagery of a full range of NCAA colleges and universities.
The line will include t-shirts and fleece for boys, girls, young men's and junior's.
Product will arrive at university bookstores, specialty stores and sporting goods stores in the U.S. this fall.