JLG Deals for Eric Carle in Oz

Big W’s latest range includes Very Hungry Caterpillar-branded apparel for newborns and infants.

AUSTRALIA–The Joester Loria Group is continuing to grow The World of Eric Carle brand down under through a recent collaboration with retailer Big W.

Under the terms of the agreement, Big W has recently launched a new apparel collection for newborns and infants. The range incorporates a variety of Eric Carle designs, including designs from The Very Hungry Caterpillar, on layettes, playwear and more.

Big W is also supporting the branded, newborn apparel range with in-store signage, catalogue placement, social media posts, influential mommy blog features and more.

The collection also marks the third collaboration to debut at the Australian retail giant since spring 2017.

AddThis