The World of Eric Carle will expand its current ranges of infant and toddler products with a host of new offerings including sleepwear, graphic tees, blankets and layette.
The Joester Loria Group brokered the deals.
Intimo has signed on to develop a line of toddler sleepwear, robes, ponchos and t-shirts in the U.S. and Canada featuring the brand. The company will use images from The Very Hungry Caterpillar along with other iconic characters from Carle’s books to create collections for both boys and girls. The Intimo collection will launch this holiday season at mid-tier, department stores and independent retailers.
Additionally, H.I.S. Juveniles will add to its successful World of Eric Carle line of infant travel and safety items with a new line of layette, blankets and soft bath products including washcloths and towels for boys and girls focused on The Very Hungry Caterpillar and friends. The collection will launch in spring 2015 at mid-tier, specialty, department store and independent retailers.