Jelly Belly Shakes Things Up

The Licensing Company has brokered a new deal between the candy brand Jelly Belly and licensed food specialist Rivermill for a line of branded milkshakes and jellies.

The milkshakes, which will be available in dark chocolate, french vanilla and top banana, will launch in stores in November 2013.

Additional flavors are already in development.

“We have worked hard to develop a range of milkshakes and jellies which, using the unique flavors of Jelly Belly jelly beans, brings something new to the category,” says Andrew Chesters of Rivermill. “The jellies in particular are pushing boundaries in both flavor and format, and we expect a super consumer reaction. We are already working on phase two flavors for that milkshakes to include iconic bean flavors such as buttered popcorn and cotton candy.”  

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