JELC Adds to Turizmo Lineup

Fashion U.K. is the latest licensee to sign on for Turizmo Studios’ shape-shifting toy brand, Turizmo, in a deal brokered by the brand’s global licensing agent, JELC.

The new toy and game concept features metal characters that shift from robot-like characters into well-known vehicles including models from Subaru, Toyota, Kia, Hyundai and specialty vehicle manufacturers such as Koenigsegg.

“With its fabulous graphics and a stunning selection of famous auto names included in the concept, Turizmo has amazing potential as t-shirts,” says Jane Evans, director, JELC. “Thanks to Fashion U.K. it will do just that. This deal will embrace and enhance the license; it’s a perfect fit for Turizmo.”

Other partners signed on for the brand include Mishme for digital avatars and Wallsauce for wall art. JELC is seeking partners in publishing, gaming, trading cards, mobile content and toys, as well. 

Additionally, JELC’s subsidiary Brand Extensions Russia has developed a back-to-school program with product now in the marketplace and has just secured a publishing deal.