As License! Global previously reported, JCPenney has officially announced its appointment of veteran consumer products marketer and former Kraft exec Debra Berman as senior vice president of marketing.
In her new role, Berman will lead the retailer’s marketing efforts with a focus on revitalizing the JCPenney brand. Berman will also join the company's executive board, reporting to Myron E. Ullman, III, chief executive officer.
"There is huge opportunity to remind America's families why it is so great to shop at JCPenney while attracting new customers to the brand,” says Berman. “This can be achieved through targeted campaigns that creatively highlight our unique and authentic combination of style, quality and value. I am eager to begin working with Mike and the entire team to restore JCPenney's place as an iconic destination for customers for important occasions and all the times in between."
Berman comes to JCPenney from Kraft Foods Group, where she was vice president, marketing strategy and engagement.
Prior to joining Kraft in 2009, Berman spent nearly five years as strategic planning director at DDB Advertising, and before that held senior strategy planning roles at Sterling Brands, Young & Rubicam and Swander Pace and Company.
"Debra Berman is an enormously talented marketing executive, and her desire to join the JCPenney team is a testament to our brand and its potential," says Myron E. Ullman. "Her broad experience and success as a marketing strategist for major consumer brands make her the ideal leader to help us continue to reconnect with our core customer through effective promotions and campaigns that will increase excitement and loyalty now and over the long term."