This is an excerpt of the obituary that appeared in the LA Times Saturday. To read the full story, click here.
Jay Roth [founder of J.A. Roth & Associates] passed away peacefully on August 22, 2013 at the age of 75 after a courageous seven-year cancer battle. Jay was a successful sales and marketing executive in the toy industry through the 60's, 70's and 80's, eventually starting his own toy company, JRL, in 1986. He went on to be a pioneer of the early merchandising & licensing industry in the mid- to late 80s, all the way mentoring and inspiring his colleagues.