Jack Nicklaus Swings into Apparel

Golf legend Jack Nicklaus and Nicklaus International Brand Management have inked a deal with Perry Ellis International to create a line of men’s and women’s apparel.

The lines will include sportswear, tailored clothing and accessories featuring the Golden Bear icon and the Jack Nicklaus brand in the U.S., Canada and Mexico.

Nicknamed the Golden Bear, Nicklaus remains the only player to have won all four of golf's modern majors on both the regular and senior tours. He will serve as a brand ambassador for the collection.

Since retiring from golf, Nicklaus has launched a golf course design firm, Nicklaus Design, and released branded products in a number of other golf and lifestyle categories.

"I have always tried to be the best I can possibly be, whether it is in golf or business, and Perry Ellis has a like-minded commitment to excellence,” says Nicklaus. “This is an important step for my brand as we look to expand into a variety of lifestyle categories in a quality way."

The addition of Jack Nicklaus to PEI’s portfolio is part of a new strategy toward diversification at the fashion house.

"We are thrilled to feature Jack Nicklaus in our global portfolio of lifestyle brands. Jack personifies the meaning of a golf and sports icon, as well as a first-class gentleman and sportsman, and he continues to be an outstanding role model through his commitment to family and philanthropy," says Oscar Feldenkreis, president and chief operating officer, PEI. "This partnership is evolving during a very exciting time in Perry Ellis International's golf history. As we take Jack's legacy to the next level, I am confident that the rich heritage associated with his brand will resonate with a broad and loyal fan base across the globe."

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