ITV Studios Global Entertainment has appointed VMC Accessories to produce a range of Matt Hatter Chronicles dress-up and fashion accessories in the U.K.
The dress-up collection will include a Matt Hatter hero costume inspired by the ITV adventure comedy series, as well as accessories such as hats, caps, scarves, gloves and sunglasses, all featuring signature characters.
“The marvelous Matt Hatter outfits, combined with the continuing success of the character and the show on TV and at retail, made this an ideal license to add to our portfolio,” says Laura Sumner, commercial director, VMC. “We’re looking forward to being part of the success of what is proving to be a very popular brand indeed.”
The collection will be available in major stores and online in spring 2014.
“The potential for dress-up costumes and fashion accessories based on the Matt Hatter brand was clear from a very early stage,” says Trudi Hayward, senior vice president, head of global merchandising, ITVS GE. “It was, however, essential to find an experienced and expert partner to make the range a reality. VMC is that partner.”
VMC joins a rapidly expanding roster of licensees for the brand that also includes Penguin, Titan, Topps, TDP Aykroyd, Character World, Pedigree and Trade Mark Collections.