ITV Preps for Matt Hatter CP Launch

ITV Studios Global Entertainment is readying for the U.K. consumer product launch for Platinum Films’ boys’ property “Matt Hatter Chronicles.”

Initial product will launch at retail this fall, with additional new partners planning ranges for 2015.

All major categories are covered with 17 U.K. partners on board and confirmed retail listings in place with all major retailers, a network of independents and leading online sites.

“After almost two years in the planning, we’re very excited that ‘Matt Hatter Chronicles’ is about to unfold at U.K. retail,” says Trudi Hayward, senior vice president, head of global merchandising, ITVS GE. “We’ve taken a very considered approach to building the licensing program, allowing the show time to establish a loyal fan base and ourselves space to form partnerships with the licensees, who have a true understanding of this property. Our ambition is to establish Matt Hatter as a ‘beacon brand’ in the U.K. for years to come, creating strength and depth of product at retail and building on the momentum that the Matt Hatter brand has built on TV over the last two years.”

Global partners preparing for the retail debut this fall include:

  • Toys: Simba Dickie, master toy partner for the U.K., EMEA, CEE, Russia and India; Tactic Games for puzzles; and Hy-Pro for wheeled toys.
  • Publishing: Penguin for books and Pedigree for annuals.
  • Apparel: Smith and Brooks for boys’ fashion, and TDP Aykroyd for nightwear and underwear, both in the U.K.
  • Gifting and stationery: GB Eye and London Europe.

New partners slated to come on board for phase two of the retail rollout in the U.K. and Ireland in 2015 include:

  • London Europe with a range of homewares including lunchboxes and drink bottles in spring 2015;
  • Hall & Associates for personal care with product rolling out beginning in January 2015;
  • Trademark Collections for bags;
  • VMC for fashion accessories;
  • University Games for games;
  • Character World for kids’ bedding sets and home accessories;
  • Topps for trading cards; and
  • Titan for the official Matt Hatter Chronicles magazine.

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