ITV Studios Global Entertainment has appointed Anya Hollis as vice president of agents with the remit to manage international licensing agents for ITVS GE’s wholly owned properties such as Thunderbirds and third-party brands including Cut The Rope.
“Anya’s wide-ranging marketing, brand and licensing knowledge and experience make her the ideal person for this new post,” says Trudi Hayward, senior vice president and head of global merchandising, ITVS GE, to whom Hollis will report. “This is a key appointment for ITVS GE as we continue to build the business globally.”
Anya was previously head of B2B commercial development at the Science Museum Group, where she had managed licensing, publishing and the picture library since 2011. She has more than 20 years’ licensing experience, having previously worked with Vymura Wallcoverings, Ragdoll, Entertainment Rights and Walker Books before joining the Science Museum Group.
"With the 50th anniversary of Thunderbirds and the arrival of ‘Thunderbirds Are Go!’ in 2015, not to mention the incredible success of third-party properties such as Cut the Rope, this is a very exciting time to be joining the ITVS GE team,” says Hollis. “I am looking forward enormously to increasing the international reach of these major properties.”