ITV Adds to Matt Hatter Roster

ITV Studios Global Entertainment has added new licensing partnerships for Platinum Films’ boys’ property Matt Hatter Chronicles.

Hy-Pro International is planning a range of bikes, inline scooters, skates, skateboards and accompanying accessories with the initial line arriving in the U.K. and Eire in Q4. GB Eye is developing a line of Matt Hatter posters and novelty gifts for launch in Spring 2015 in the U.K. and Ireland.

The TV series “Matt Hatter Chronicles” will return to CITV and ITV later this year and master toy partner Simba Dickie Group will launch its range of toys in the U.K. in the third quarter, which will include action figures, role play items, remote-control vehicles, collectibles and play sets.

The roster of licensees for the brand also includes Penguin, Topps, Titan, Smith & Brooks, TDP Aykroyd, Character World, Pedigree, Trade Mark Collections, VMC, London Europe Group, University Games and Tactic Games U.K.

“This is a hugely exciting year for the Matt Hatter brand, and we’re delighted to add another two brilliant partners to our consumer products lineup,” says Trudi Hayward, senior vice president and head of global merchandising, ITVS GE. “We can’t wait to hit shelves later this year with a superb cross-category range that demonstrates the breadth and quality of this must-have brand!”

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