This year’s Geronimo Stilton Stickermania Promotion, called Stickermania–A Journey of the Seas, took place from Sept. 18 to Nov. 10 at Despar, Eurospar and Interspar stores throughout Italy and featured branded stickers and other products, local events, an interactive website and educational partnerships.
Geronimo Stilton sticker albums and flow packs were showcased at more than 400 POS locations and featured the famous mouse writer in ocean scenes. UNESCO collaborated on the campaign to include underwater archaeological history in the sticker albums, designed to increase awareness of the importance of our oceans.
A dedicated website offered kids educational content, interactive quizzes, a digital album and an augmented reality 3D aquarium that could be viewed with a mask included with the purchase of a Geronimo Stilton sticker album.
The promotion also incorporated an educational contest where children could collect special stickers included in each flow pack to access equipment and educational media for their schools.