Organized by Editora Espaço Palavra with support from the Brazilian Licensing Association and Estúdio N´ovo, the Grand Hyatt in
São Paulo, Brazil, hosted the sixth annual Expo Licensing Brasil, Sept. 10-11.
According to a recent survey conducted by research group NPD, most households own a mobile device in some form, with children becoming increasingly tech savvy. Does this open the category to more product opportunities than ever before?
While it’s been four years since Nickelodeon acquired Teenage Mutant Ninja Turtles and one year since the property was re-launched, Ron Johnson, executive vice president, international consumer products, Nickelodeon/Viacom Consumer Products, readily admits that the iconic franchise is just kicking into high gear.
With a new team in place and a newly redefined global presence established, DreamWorks Animation is heading into Brand Licensing Europe with a razor sharp focus on building its core brands around the world.
Spin Master Entertainment and ShoPro, producers of the wildly popular Pokémon animated TV series, films and more, are readying a new kind of kids’ TV show and products designed to roll out on a global scale.
Random House launched Random House Enterprises last year with the mission to leverage the company’s existing portfolio of properties. RHE will debut at Brand Licensing Europe 2013 with an exciting lineup of new and classic properties.
Penguin, itself a classic brand, is at Brand Licensing Europe with three new television additions to several of the great literary classics that have helped it maintain its iconic status in the world of children’s literature.
Entertainment One’s purchase of Art Impressions in June was much more than just a brand acquisition–it was a strategic move designed to expand both companies’ reach into new regions, genres and categories.