Right under our noses, those pesky meddling girls have been effecting a subtle but powerful fashion offensive that has set the Powerpuff Girls brand on course fo
Given that most supermarkets stock in excess of 35,000 different items, licensed characters have made relatively little headway. What are the opportunities for licensors wanting to c
Like all brands, sports brands need an audience, brand awareness and good retail distribution. But there are idiosyncrasies about sport that mark it out. Not least the contrast betwe
Licensing and the stock market could both be described using betting analogies. When the two come together, what are the attitudes of one to another?
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