This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
An exclusive look inside House of Harlow 1960 and how Nicole Richie is expanding the brand across categories and around the world.
As the retail sector continues to evolve, brand licensors have to keep abreast of retail trends in order to maximize all opportunities.
Brand licensing execs should look to new forms of content engagement for the next big IP.
Sony Music Entertainment is gearing up for a major licensing initiative for the “The X-Factor’s” female super group Fifth Harmony.
May 4 has become ubiquitous with the Star Wars brand. In celebration of the fan holiday, Disney Consumer Products rolled out new deals, giveaways, exclusives and hosted events.
Its newest venture, Blueprint, Beanstalk is dedicated to advising companies on how to evolve their brands through innovative and commercially viable brand development strategies.
This month, Discovery Communications is unveiling its new division–Discovery Consumer Products, which unites the company’s global licensing and merchandising businesses under one unit.
Roth was a mentor to many, loved by most, generous to a fault and committed to family, friends and to a moral and ethical business methodology in the licensing and merchandising field.
Top motorsports licensor is Polaris is extending its racing, recreational, utility and all-terrain vehicles across multiple product categories.
Nerd Corps Entertainment is filling its roster of licensees for its boys’ action property Slugterra, building a portfolio that now includes 50 partners.
With a number of big name speakers, new feature areas and a not-to-be-missed all-industry Opening Night Party, Licensing Expo’s 34th year is shaping up to be its best yet.
Of the more than 400 companies exhibiting at Licensing Expo in Las Vegas, Nev., this month, almost 150 are new to the show this year.
Now Licensing Expo can last all year with the new digital licensing marketplace LicenseConnect.com, designed to complement the licensing activity that occurs at Licensing Expo.
Brand Licensing Europe is looking to build on the success of last year’s showwith new brands and by adding to its roster of unique show features.
When this savvy marketer was promoted to the additional post of president of consumer products at Nickelodeon in July 2013, Pam Kaufman was thrilled because she knew what wasin the studio’s pipeline.
After a prominent career and many personal accomplishments in music merchandising, Dell Furano and Epic Rights are gearing up to produce another big hit.
License! Global presents its annual round-up feature that charts films with licensed consumer product programs for 2014, 2015 and beyond.
Multi-Channel Networks offer extraordinary opportunity and entertainment potential, both for mainstream media and for the licensed consumer product business.
A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Gamers spend an average of 22 hours per week playing video games–they are truly invested in the properties with which they interact.
SEGA is updating its phenomenallysuccessful Sonic the Hedgehog character for a new generation of gamers.
Ubisoft is evolving, growing the company from a traditional creator and distributor of console games into a full-fledged entertainment powerhouse.
License! Global explores the opportunities and challenges of the Japanese licensed consumer product market.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Warner Bros. Consumer Products is well into a year full of celebration for several of its most iconic properties, each of which have milestone anniversaries in 2014.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
FremantleMedia Kids & Family Entertainment is continuing to expand its hit TV series around the world, making the brand franchises truly global.
Entertainment One’s licensing initiatives have been built on Peppa Pig thus far. As big as the brand is, the company has ambitious plans to expand its business well beyond the porcine star.
ITV Studios Global Entertainment returns to Licensing Expo with ‘Thunderbirds Are Go!’ and a significantly larger portfolio.
Dan Amos explains Tinderbox’s philosophy, talks about its successes and reveals why it is only interested in properties that originate in the digital space.
Google has overtaken Apple to regain its position as the world’s most valuable brand, according to the annual BrandZ report.
The story behind brand licensing stars Debra Joester and Joanne Loria of The Joester Loria Group, who are honored this month with LIMA’s Hall of Fame distinction.
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