Consumer products inspired by films is a classic sector for licensed merchandise and to that end, License! Global presents its annual Flick Pics feature as a resource to chart films with licensing potential in 2013, 2014 and even into 2015.
The Coca-Cola Company continues to be a powerhouse in the world of licensing, most recently using its global clout to promote health and wellness through product extensions and company-wide initiatives.
This exclusive tribute to an iconic property reveals how Character Arts is expanding the brand’s licensing and promotional strategy to celebrate Rudolph’s special milestone in 2014 and extend the franchise worldwide for years to come.
For veteran footwear executive Albert Milhado, chief executive officer, Leomil Group, global partnerships and the ability to act locally will be the key driver of growth for this licensee over the next decade.