With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
While inherent risks are still prevalent, so are the opportunities for retail growth especially in several smaller, less publicized nations.
Epic Rights has lined up new licensees to develop KISS apparel products that will appeal to every member of the KISS Army.
Sequential Brands Group has announced several initiatives for a global relaunch of the company’s recently acquired brand The Franklin Mint.
In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
New Era is adding 10 to 12 racecard drivers to its NASCAR licensed hat line starting in September.
AG Properties is teaming with skate shoe company Osiris to debut a new line of special edition skate shoes featuring Care Bears characters.
The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The U.S. basketball shoe segment is presenting solid gains in an overall down footwear market.
A preliminary look at many of the exhibitors attendees will find on the Brand Licenisng Europe show floor, Oct. 7-9.
As the fashion industry’s biggest trade event heads into another season, License! Global takes a look at current trends and major merchandising programs in licensed apparel.
These 10 recent and upcoming fashion collections at major retailers exemplify the popularity of licensed merchandise.
From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
Comic-Con came again, and with it the total transformation of San Diego, Calif., into a pop culture wonderland.
Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
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