Xcel Brands has linked up with The Alexander Doll Company to create a selection of Madame Alexander dolls, doll apparel and doll accessories under the Isaac Mizrahi New York label.
The collection will consist of both collectible and play dolls, including a 21-inch couture collectible doll, a 16-inch contemporary fashion collectible and an 18-inch play doll.
"Working with Madam Alexander is a dream for me,” says Isaac Mizrahi, creative director, Xcel Brands. “They have always represented the highest quality and most beautiful dolls in the world and the opportunity to work with them is a total honor."
"We are thrilled to have the opportunity to partner with Xcel Brands and Isaac Mizrahi. The Madame Alexander Company, celebrating its 90th anniversary this year, has worked with many of the top fashion designers designing dolls and doll size outfits for over four generations, and we are honored to collaborate with Isaac, one of the most successful American designers today. Madame Alexander and Isaac together are bringing distinctive fashion and design to the world of doll play for girls of all ages," says Gale Jarvis, president, The Madame Alexander Doll Company.
The dolls will be sold in specialty and department stores, as well as on Madame Alexander’s website.