Australian art brand Intrinsic has signed a stationery deal in the U.S. with Primary Colors that will see a June release of four journals into more than 4,500 Walgreens stores.
Marsha Purvis from Primary Colors says, "The journal placement with Walgreens is a strong beginning that will provide the foundation for further expansion of the Intrinsic brand throughout a variety of product categories."
Intrinsic combines beautifully crafted products with inspiring and original quotes by Adèle Basheer. Its international licensing partners include Crown Point Graphics, Henzo International, Leanin' Tree and the Carolina Manufacturing Company.
Intrinsic will be showing at Licensing International Expo in Las Vegas for the sixth time.