Sony Computer Entertainment Europe has signed a multi-property licensing agreement with the video game apparel brand Insert Coin.
Insert Coin will develop products for a number of brands from SCEE’s portfolio including The Last of Us, God of War, Killzone, the 1990s cult classic rhythm game PaRappa The Rapper, Little Big Planet and the Sony PlayStation brand which celebrates its 20th anniversary in 2014.
The first SCEE licensed products are available now on the Insert Coin website and include t-shirts and hoodies. New products will be added to the collection throughout the year.
“Insert Coin has demonstrated a true passion for our brands and have presented a new licensing model that taps into the current trend for personalization and provides a nice alternative to the literal application of licensed brands on apparel. Insert Coin’s approach is very smart and we’re excited to see the impact that it will have on our business,” says David Evans, European licensing manager, SCEE.