Ink Seeks 'Subway Surfers' Sub-Agents

As the new app “Subway Surfers” passes the 40 million downloads mark, the brand’s representative Ink is looking to install global sub-agents to help popularize the brand and achieve the next big target–100 million downloads.

License Connection was recently appointed to represent the brand in Benelux, with other announcements to come.

Initial targets for the brand’s licensing program include toys, publishing, apparel, footwear and stationery, as well as a TV series.

The “Subway Surfers” app sees players taking the role of young graffiti artists as they evade the attentions of a railway security guard and his dog.

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