The inaugural Licensing Expo Japan will be held in conjunction with IFF MAGIC Japan, April 26-28, at Tokyo Big Sight.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Idea Never Implemented has tapped Brentwood Licensing to expand the licensing program for the game Never Have I Ever.
Rovio, creator of Angry Birds, has appointed Brand & Deliver to secure a host of worldwide brand partnerships throughout 2017 and 2018.
Illicit Clothing Co., a streetwear brand created by Steve Hodge and illustrator Martin Emond, has appointed Global Licensing NZ to serve as its worldwide licensing agent.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
Finland-based Otava Publishing has taken a minority share in R&B Licensing, also known as Rights & Brands.
One Animation has tapped licensing agency Brandgenuity to represent its animated series “Oddbods” in the U.S. and Canada.
Maya Toys has tapped brand extension agency Perpetual Licensing to expand the Orbeez and Pom Pom Wow brands beyond toys.
Social media icon Doug the Pug has appointed Remarkable Brands to serve as its worldwide licensing agent.
Brand management agency The M Zone has secured a number of new licensing partners for the lifestyle brand Lovethislife.
The Tetris Company has appointed Dentsu as its licensing and advertising agent for its Tetris brand in Japan.
ZAG has appointed a network of licensing agents to represent its new animation, “Miraculous: Tales of Ladybug & Cat Noir,” across multiple territories.
Global color authority Pantone, in partnership with its agent Crazy Bell Agency, has appointed Brand Central as its licensing representative for the U.S.
Sunrights has appointed Televix Entertainment as the licensing and TV agent for “Beyblade Burst” in Latin America.
MarVista Entertainment has appointed Tycoon Enterprises to represent “Yo-Kai Watch” in Latin America.
The Swedish toy company Brio has appointed Ink Global to represent the company across merchandise, publishing and promotions.
ITV Studios has signed on License Connection to represent its animated series “Thunderbirds Are Go” in the Benelux region.
Hussong’s Cantina, a Mexican restaurant with restaurants in Las Vegas, Boca Park and Reno, Nev., has appointed All-American Licensing to develop its brand through a worldwide licensing program.
Hi-Tone Five Corp., on behalf of Ritchie Valen’s estate, has appointed C3 Entertainment to represent the late rock ‘n’ roll artist for licensing and merchandising.
Global Brands Group and Katy Perry have joined forces to create a joint venture in a deal that expands on the team’s recent footwear partnership.
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