The inaugural Licensing Expo Japan will be held in conjunction with IFF MAGIC Japan, April 26-28, at Tokyo Big Sight.
PepsiCo has selected Brand Central to develop a consumer products program for its orange and fruit juice brand Tropicana.
Olive oil brand Filippo Berio has selected Beanstalk to serve as its licensing agent in the U.S.
TThunder Animation has tapped Millimages to represent the animated preschool series “Rainbow Chicks” worldwide.
The University of Richmond has appointed the Collegiate Licensing Company to manage its domestic trademark licensing program, effective this July.
Authentic Brands Group and Greg Norman, a Hall of Fame golfer and entrepreneur, have formed a joint venture that will own and manage the golfer’s Shark brand.
The Coolabi Group has tapped two new agents–Brand & Deliver and Lizenzwerft–to represent “Clangers” and “Poppy Cat” for licensing and brand partnerships across the U.K. and Europe.
Tough Mudder, an active lifestyle brand and events company, has tapped Learfield Licensing Partners to serve as its exclusive North American licensing agent.
The Celia Cruz Estate has tapped Beanstalk to represent the late Latina artist for advertising, long-term brand associations and select product opportunities.
Brand Central, Krispy Kreme Doughnuts’ master agent, has tapped Metrostar to manage the brand’s licensing activities throughout the U.K.
Edutainment Licensing has appointed three new agents to further expand its global partnership network for the art brand Arty Mouse.
The Collegiate Licensing Company has signed an eight-year extension of its global partnership with Auburn University.
Dylan’s Candy Bar has appointed IMG as its worldwide licensing agent to expand its brand globally across multiple product categories.
This Old House, a multi-platform home improvement brand, has appointed Brand Central as its exclusive licensing agency.
Mexican soccer club Chivas Guadalajara has appointed One Entertainment as its licensing agency in the U.S. and Canada.
DFB-Wirtschaftsdienste, a subsidiary of the German soccer federation Deutscher Fußball-Bund, has appointed One Entertainment to represent the German national soccer team in North America.
Cartoon Network Entertainment has appointed Corus’ Nelvana as the exclusive merchandising agent for the channel’s top brands in Canada.
The Connecticut Community Foundation has appointed Courtney Davis Licensing to represent the art library of Linda Nelson Stocks for licensing.
Arsenal Football Club has named Fermata Partners as its North American licensing agency.
Happy Toon World, a U.S.-based entertainment company consisting of 75 junior versions of famous characters, has appointed V.I.P. Entertainment & Merchandising to exclusively represent its characters for licensing in German-speaking markets.
Fay Maddison, creator of Natasha’s Wood, has appointed Lawless Entertainment as the worldwide representative for the property.
©2017 UBM. All rights reserved. A UBM Company.