Imira Heads to Samsung Smart TVs

Imira Entertainment is launching its multi-screen, multi-language kids' content platform "iMIRAPLAY" on Samsung smart TVs.

The app will initially include five original Imira Entertainment series, both in English and Spanish as well as all of the company's existing apps based on its original programming.

Among the series to be featured are "Lucky Fred," "Sandra, the Fairytale Detective," "Lola & Virginia," "Saari" and "Vitaminix." Five free episodes of each series will be included in the package, along with the option for users to subscribe and gain access to stream additional episodes.

"iMIRAPLAY" will be built into all new Samsung smart TVs at retail and is available to all current Smart TV owners via an update. 

“It gives us great pride that we are able to launch 'iMIRAPLAY' into the world of smart TVs through this partnership with Samsung, a world leader in this arena," says Sergi Reitg, chief executive officer, Imira Entertainment. "This forms part of Imira Entertainment’s push to be ahead of the curve on the rapidly evolving landscape of television and the blurring lines between digital and traditional platforms. Our original programming continues to be successful with audiences globally, and we are excited to be partnering with Samsung to expand the reach of these multi-language properties even further.”

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