Hearst Magazines International has tapped IMG Licensing, a division of IMG Worldwide, to represent some of its top titles outside of the U.S. and Canada.
IMG will be the exclusive product licensing representative for Cosmopolitan, Esquire and Harper’s BAZAAR.
“With powerful global brands like Cosmopolitan, Esquire and Harper’s BAZAAR, there are opportunities for brand extensions in myriad product categories,” says Duncan Edwards, president and chief executive officer, Hearst Magazines International. “IMG Worldwide is a best-in-class partner and the ideal representative to grow the range of our branded products outside the U.S. and Canada.”
"Hearst Magazines has a rich history and impressive international reach, each title with a distinct editorial point of view that resonates with readers, and that's what makes them powerful brands for licensing,” says Bruno Maglione, executive vice president, IMG and global managing director, IMG Licensing.