Women’s clothing manufacturer Karen Kane has appointed IMG Licensing, a division of IMG Worldwide, to develop its licensing program.
“IMG Licensing is thrilled to work with Karen Kane, one of the most well-respected names and brands in the fashion industry,” says Daniel Siegel, vice president, IMG. “Karen Kane’s philosophy of designing for ease, luxury and longevity will easily translate outside her apparel line and into non-apparel items.”
The multi-year agreement will see IMG expand the brand into handbags, eyewear, jewelry, headwear, footwear and other accessories in the U.S. and Canada. The agency will kick off its representation of Karen Kane at Licensing Expo in Las Vegas, Nev., next week.
“We're extremely excited about our new partnership with IMG,” says Michael Kane, director of marketing, Karen Kane. “I have no doubt that they will help us continue to develop the Karen Kane lifestyle and find success with a variety of new brand extensions.”