IMG, through its licensing affiliate the Collegiate Licensing Company (CLC), announced its extended partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust to manage their respective trademark licensing programs.
CLC currently represents nearly 200 collegiate properties, including 25 bowl games and the College Football Playoff, in the $4.6 billion retail market for collegiate products.
The Sugar Bowl and the Tournament of Roses, hosts of two games in college football, have been with CLC since 1998 and 2000, respectively. Both games will usher in the newest era of the college football postseason, as both are set to host one of the two semifinal games in the new College Football Playoff.
The Heisman Trophy Trust, a CLC partner since 1999, is a non-profit organization that contributes 100 percent of its licensing revenue towards the Trust’s charitable endeavors.
“We are excited to extend our agreements with three of the most prestigious brands in college football,” says Cory Moss, senior vice president and managing director, CLC. “With unparalleled resources, deep expertise, and the broadest capabilities, CLC remains committed to developing cutting-edge initiatives and creative, customized solutions to help maximize each brand’s presence in the marketplace.”