Igloo Product Corp has signed a brand licensing agreement with the Taiwan-based manufacturer First Design Global for homewares featuring the Igloo cooler brand.
Igloo-branded product offerings will include insulated beverage cups, containers and dispensers, plastic and melamine tabletop products, serveware, drinkware and accessories, as well as other plastic kitchen, entertaining and storage accessories.
“This collaborative partnership with First Design Global is one strategy in expanding Igloo's presence in the home and housewares industry,” says Melissa Poole, product manager, Igloo. "The Igloo brand is a household name synonymous with quality, durability and innovation. By partnering with a well-known tabletop manufacturer, we plan to pool our resources to launch several new home and housewares lines over the next five years."
Igloo and FDG will be featuring samples of the product line at the International Home and Housewares, taking place in Chicago, Ill. Now.