Ideas at Work continues to bolster the program for Olly the Little White Van with the launch of a U.K. publishing program and a new app.
The brand’s new U.K. publishing program was launched at retail and online this month with publishing partner Autumn Books. The first range features storybooks, as well as sticker, activity and coloring books featuring the TV series and its characters.
“Talking Olly,” the third app to be released for the brand, was also launched worldwide. Featuring a talkback element that lets Olly repeat whatever the user says as well as other themed activities, the app is now available in the Apple iTunes Store.
“We are excited to be expanding our licensing program for Olly to include publishing and a brand new app. Olly continues to capture the hearts and minds of preschoolers everywhere, and we are delighted to be working with a world-class partner at Autumn Publishing who has created a gorgeous range of books that remain true to the core values of the Olly brand,” says Henry Becket, founder, Ideas at Work and creator of Olly the Little White Van. “In addition, the licensing program is supported by a strong broadcast platform in the U.K. on Cartoonito where we have doubled our ratings since launch, and we will be adding Boomerang to the schedule from late March, significantly boosting our overall audience reach.”