Iconix Brand Group has appointed Natasha Fishman as vice president of global brand management and marketing for Peanuts Worldwide and Iconix Entertainment.
Fishman will oversee the brand’s marketing on a global level, as well as drive brand cohesion across territories. In addition to managing and executing major brand initiatives, she will be responsible for developing creative marketing strategies to expand the classic brand’s reach to younger generations.
Fishman comes to Peanuts from Hit Entertainment, where she oversaw the company’s global digital media growth and facilitated brand integration across web, social and mobile interfaces for the HIT portfolio. During her tenure, Fishman lead the development efforts around groundbreaking kids’ apps and websites, while also spearheading brand development for key properties as senior vice president of global brand management. She has also held brand and marketing positions at Sesame Workshop and Scholastic and began her career at Bloomingdale’s.
“We are excited to have Natasha join our team,” says Leigh Anne Brodsky, managing director, Peanuts Worldwide and Iconix Entertainment. “Her background in children’s entertainment will be an amazing addition to our collective experience, especially as we build up to the 2015 feature film.”