Iconix Europe, the joint venture between Iconix Brand Group and The Licensing Company, has signed a multi-year, direct-to-retail agreement with the department store Karstadt to bring the London Fog brand to Germany.
The deal, which is the first German partnership for London Fog, will see the brand launch in all 89 Karstadt stores this month.
“Iconix Europe is excited to be entering the German market with such a great partner,” says Angela Farrugia, managing director, Iconix Europe. “Our business model allows Karstadt flexibility whilst supporting them with targeted powerful marketing in return. It is a fabulous brand and the Karstadt team have executed it perfectly.”
Initial product will include ladies outerwear and accessories such as trench coats, padded jackets and handbags, with plans to expand the brand into other departments, including men’s and kids, in 2014.
“I am delighted to be launching London Fog at Karstadt for the fall/winter 2013 season,” says Andrew Jennings, chief executive officer, Karstadt. “I have had a long association with the brand, and am confident that the German customer will enjoy these exclusive products as part of their Karstadt shopping experience.”