Iconix Europe has unveiled a new German partnership between the apparel brand Badgely Mischka and the German department store Karstadt for the new contemporary brand Belle Badgley Mischka.
The collection will be available in more than 50 stores beginning this November, bringing a taste of red carpet Hollywood glamour to German customers with a range of occasionwear and eveningwear.
“I am delighted to be partnering with designers Mark Badgley and James Mischka to bring our customers Belle Badgley Mischka at Karstadt for the fall/winter 2013 season. I am positive that our consumers will enjoy these stunning dresses as part of their Karstadt store offering,” says Andrew Jennings, chief executive officer, Karstadt.
Designed for a young, sophisticated customer, Belle Badgley Mischka offers women a modern and affordable way to wear the Badgley Mischka label.
“Bringing this brand to Germany with Karstadt is very exciting. The range is beautiful and we have worked closely with the designers to capture the true glamour of the brand,” says Angela Farrugia, managing director, Iconix Europe. “Look out for a lovely marketing campaign to support this launch in true Iconix style.”
Iconix Europe is a joint venture between Iconix Brand Group and The Licensing Company to expand Iconix’s portfolio in Europe.