Hummingbird Bakery Launches Licensing

American-style baking brand The Hummingbird Bakery is kicking off its licensing program, developed by licensing agency Beanstalk, with the appointment of Scoop Designs as its official giftware licensee.

Scoop Designs will create gift sets combining baking equipment with recipe cards from The Hummingbird Bakery, enabling fans to re-create the brand’s popular indulgences at home.

The collection will launch later this year, with broad roll out at department, grocery and independent retailers planned for spring/summer 2015.

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