Hollister Co., a division of Abercrombie & Fitch, has tied up a new partnership with Keds for an exclusive shoe line that features signature Hollister patterns.
"Flip-flops are currently the only footwear we sell in Hollister, so this partnership with Keds is a great opportunity for our brand," says Gillian Galner, group vice president, brand merchandising, Abercrombie & Fitch Co. "We're really excited because Keds and Hollister are a natural fit. Both brands have a youthful, passionate fan base and Hollister's Southern California-inspired clothes look great styled with Keds sneakers."
The new line of Keds sneakers launches today on HollisterCo.com and is on display in Hollister stores across the U.S.
"We love to create exciting and fresh product for our fans. With the Hollister collaboration our classic Champion sneaker gets a major shot of California style," says Rick Blackshaw, president, Keds. "The sunny color palette, bold patterns and fun prints provide endless styling options for girls, and put the finishing touch on any Hollister outfit."