'The Hive' Builds U.K. Slate

The preschool series “The Hive” is taking off globally with high ratings in the U.K. and Australia and a long line of licensing partners.

In the U.K., recent partners include Avanquest for interactive games for iPad and iPhone; Mookie Toys as master toy partner with a recently released line of plush; LeapFrog for content on the LeapPad tablet and Leapster games console; as well as EMI Publishing, Moonpig, Blues Clothing, Jupiter Toys and Aykroyds TDP. The Hive is represented in licensing by Space Enterprises.

A number of retailer deals are in the works for the property in Australia as well, after the show ranked as the most-watched series on ABC2 in August. The Walt Disney Company EMEA has also picked up the series in more 150 countries.

AddThis

Articles You Might Like

There are no articles classified under this Main Category.