HIT Takes 'Fireman Sam' to CGI Animation

The sixth season of HIT Entertainment’s “Fireman Sam” will be in high-definition CGI Animation. It is in production until January 2009, with delivery starting in May 2008. Since acquiring “Fireman Sam” from Welsh broadcaster S4C in March 2007, HIT has teamed up with London-based Hibbert Ralph Animation (HRTV), which in turn has joined forces with Beijing-based animation studio Xing Xing to produce the new series.  

In other HIT news, the company entered into a strategic partnership with TTB Marketplace to expand and grow its e-commerce strategy for its property portfolio. TTB Marketplace will assume full operations and assist in the expansion of HIT’s current online store (www.hitshopusa.co) with more product categories and exclusive product. In addition, TTB Marketplace will work with HIT in developing and executing a fully integrated e-commerce strategy.

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