HIT Entertainment will bring its most popular characters to First Choice Kids’ Academies via a new deal. HIT Favourites is a multibrand licensing strategy launched by HIT at the British Toy Fair in January 2007. The umbrella approach is designed to create a new premium product range and create new licensing opportunities across all categories. The new Families brochure, which features the HIT characters and further details on the family offering, is now available at all First Choice travel shops. The Kids Academies will be up and running May 2008. Themed family rooms at Holiday Villages and selected properties will include a Kids Den, a dedicated partitioned area complete with characters as well as bunk beds, television, and Playstation. In addition, First Choice Retail will be renovating and redesigning select Holiday Hypermarket units in the UK with branded play areas.