HIT Entertainment Lays Down Strategies for Top Properties

Licensing International served as the perfect forum for HIT Entertainment’s latest news, including the announcement that Barney’s 20th anniversary will be commemorated with a 20-city national Purple Bus Tour, sponsored by JAKKS Pacific and in partnership with Toys ‘R’ Us and Children’s Miracle Network. Other activities: the retail launch of JAKKS’ preschool toy line; “Barney: Dino-Mite Birthday” and a DVD from Twentieth Century Fox Home Entertainment.

The company also laid down plans to support recently acquired girls’ publishing property Rainbow Magic with a line of social expressions, soft lines, and activity kits due this fall. The global merchandising program will expand its reach in support of the animated television series, currently in development.

Fraggle Rock celebrates its 25th anniversary in 2008, with HIT signing on The Emperor’s New Clothes for apparel with vintage Ts due this summer; Koch Records for audio; and Twentieth Century Fox Home Entertainment for the third-season box set.

The company also partnered with Imperial Toy LLC for the development of Bob the Builder and Thomas & Friends battery-operated and Dip and Blow Bubble Toys along with sand toys, including sand buckets, watering cans, sand tools, sand sifters, and sand molds due spring 2008.  

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