Hilfiger Taps Zooey Deschanel

PVH’s Tommy Hilfiger Group is planning a new capsule collection created in collaboration with actress and musician Zooey Deschanel.

The To Tommy, From Zooey collection of dresses and accessories will be available April 14 exclusively at Macy’s and will be subsequently released in select Tommy Hilfiger stores in North America, Europe, Mexico and Japan.

“Macy’s customers already love Tommy Hilfiger’s classic American cool sensibility, and this fun collaboration will channel Zooey Deschanel’s smart and playful style,” says Martine Reardon, chief marketing officer, Macy’s. “The To Tommy, From Zooey spring capsule collection will be a centerpiece of Macy’s American Icon’s campaign and will give our customers fresh, fun and feminine fashion to take her into the cheerful mood of summer.”

The capsule includes 16 dresses, as well as jewelry and handbags designed by Zooey to capture the signature Tommy palette of red, white and blue. The jewelry and handbags will be available exclusively at Tommy Hilfiger anchor stores.

“Each piece is original and fun,” says Hilfiger, who met the actress through friends in Los Angeles. “The collection is the perfect fusion of Zooey’s adventurous style and the classic, cool, American spirit at the heart of the Tommy Hilfiger brand.”

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