Black + Decker, Disney, Rosanna Pansino and more revealed new product lines at the annual home show.
While celebrity chefs continue to be an important part of licensing in the housewares sector, the social media influencers are also coming on strong. From the venerable celebrity chef Emeril Lagasse to YouTube star Rosanna Pansino, the exhibitor floor was a buzz with new licensed product lines.
Lagasse, who is now part of the Sequential Brands Group portfolio, appeared at Kalorik stand.
Pansino, who has been working with Wilton, announced during her live appearance at the IH&H show that a new bakeware line will debut later this year.
Popular Food Network chef and host of “The Kitchen,” Jeff Mauro, was on hand at the Spectrum Brands booth to demonstrate new products from Black & Decker and George Foreman. Spectrum Brands featured he George Foreman Five Serving Grill & Broil, the brand’s latest product along with an assortment of new Black + Decker products including MultiPrep Slice ‘N Dice.
In addition, Select Brands showcased its extensive line of Disney branded cookware products and Magic Chef displayed its new kitchen products.
Furthermore, Tony Lisanti, global editorial director, License Global, and Caren Chacko, vice president of brand management, Beanstalk, presented a seminar, titled “The Essential Ingredients of Successful Licensing.”
During the seminar, Lisanti provided an overview of the licensing sector as well as the general trends in the industry, specifically within the home and housewares sector. Meanwhile, Chacko discussed the benefits of licensing for manufacturers and suppliers.
The International Home + Housewares Show, organized by the International Housewares Association, took place at the McCormick Place Exposition Center in Chicago, Ill, March 18-21.
Additionally, the NPD Group is forecasting a nearly 3 percent combined dollar sales increase for the small home appliances and housewares markets in 2017. Home environment appliances, which include floor care, will have the strongest growth this year, increasing dollar sales nearly 4 percent, followed by personal care appliances with 3 percent growth. Small kitchen electrics and housewares (non-electrics) are also expected to grow 2 percent.
“The home-products industry has entered a 5- to 10-year window in which it has the potential to see consistent annual growth in the U.S., based on the changes occurring in the demographics of the population,” says Joe Derochowski, executive director and home industry analyst, NPD Group. “While the environment is supportive of growth for the home industry, manufacturers and retailers will need to deliver innovative new approaches addressing consumer needs and wants, not just bells and whistles, in order to compete and capture consumer dollars.”