HGTV Home has launched a new baby furniture collection, now available exclusively in 86 BuyBuy Baby stores in the U.S.
Beanstalk, HGTV’s licensing agent, brokered the deal.
The first two offerings in the furniture collection–Grayson and Hayden–feature a range of items in gender neutral options that are designed to transition as the child grows from baby to young adulthood. The line includes dressers, chests of drawers, cribs and beds.
“The popularity of the HGTV Home furniture collections made the extension to a nursery line a natural fit,” says Ron Feinbaum, general manager and senior vice president, consumer products, HGTV. "We’re delighted to launch the HGTV Home baby furniture line in hopes of helping parents bring the design, inspiration and ideas they enjoy from HGTV into their nurseries.”