Henson Takes on Norwegian Brand

 

Henson Independent Properties, The Jim Henson Company’s third party media distribution and licensing banner, has acquired the new Norwegian series “Elias: Rescue Team Adventures” from its creator Animando.

HIP will take on both media distribution and global consumer products rights for the series and plans to unveil the property to the international licensing community at Brand Licensing Expo in London this October.

Elias first came to life in 1999 in the picture book Elias The Little Rescue Boat and was transformed into a national television series in Norway in 2005. The brand has already spawned a broad consumer products program in Norway that includes toys, publishing, apps, music, games, water safety products, fishing gear, clothing and food products. 

“Animando has created a strong licensing foundation for Elias, demonstrating the property’s appeal with both the targeted preschool audience, as well as parents and caregivers,” says Melissa Segal, executive vice president, global consumer products, The Jim Henson Company. “Given the wonderful characters in this series and the inherent built-in play pattern of the property, we are looking forward to introducing a global licensing program that encompasses new opportunities.”

HIP will also debut episodes of the CGI series, which is currently in production at Caoz Animation in Iceland, at MIPJunior in October.

“‘Elias: Rescue Team Adventures’ is a very distinct and captivating series for the global preschool audience,” says Richard Goldsmith, executive vice president, global distribution, The Jim Henson Company. “We’re always on the lookout for unique characters and storylines that resonate with audiences worldwide. Animando has put the emphasis on entertainment while also managing to convey important lessons on safety, cooperation, community and bravery.”

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