Sanrio is rolling out a new partnership with Moxi Roller Skates for a line of Hello Kitty-branded skates and custom wheels.
The new Hello Kitty x Moxi line will hit stores Thursday on the Sanrio and Moxi websites as well as in roller rinks and select retailers throughout Canada and the U.S.
The range will also feature other co-branded items including glitter outdoor roller skating wheels.
“Sanrio and Moxi Roller Skates both deliver unique experiences to their fans. Sanrio’s legions of multi-generational brand loyalists will enjoy Moxi Roller Skates featuring Hello Kitty. The new skates bring a youthful experience to the growing adult roller skating market,” says Michelle Steilen, creator, Moxi Roller Skates.