"Over the past 40 years we have watched proudly as The KISS Army has crossed and come to include all generations and demographics,” says Paul Stanley, lead singer and co-founder, KISS. “This co-branding is trailblazing, and we have all been very excited about the collaboration of our two iconic brands from the beginning."
The line of co-branded products includes two different styles–Rock ‘N’ Roll/Rock Mood and 1976 destroyer/Street Mood. Each style will be featured on a variety of products including bags, jewelry, stationery, plush and t-shirts. Two teaser t-shirts from the collection were released at Hot Topic in April as a preview for the fall line.
Hello Kitty x KISS products will be sold at Hot Topic, Claire’s and select Sanrio boutiques, as well as on the Sanrio website.