Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
“MAG Brands is most proud to partner with one of the most iconic lifestyle brands on this collection,” says Raymond Dayan, president, MAG Brands. “The collection will feature global pop icon Hello Kitty on outerwear from newborn to girls size 16, launching at retail just in time for back-to-school 2014.”
The Sanrio collaboration is the newest character outerwear license for MAG Brands, which also has licenses for Rampage, Jantzen, Fila, Disney, Marvel, My Little Pony, and Transformers.
Sanrio recently unveiled details of first-ever Hello Kitty Con fan convention, which will take place later this year. For more, click here.