HBO Bakes Up Cookie Deal

 

HBO Licensing has teamed up with the bakery Eleni's New York for a new line of cookies featuring the network’s top series.

The first range, which will feature “Sex and the City,” launches this month. Additional cookie lines for “Game of Thrones” and “True Blood” will follow in the next few months.  

The Sex and the City cookie range includes a gift set with five sugar cookies featuring images inspired by the series such as the show logo and a stiletto shoe, as well as individual cookies that highlight imagery and characters from the show.

Eleni’s HBO collections will be available across the U.S. at the HBO Shop and Eleni’s locations in New York, as well as the HBO and Eleni’s websites.

"Since I started my company in 1997, we have always made a large effort to respond to pop culture in a way that's playful and fun, yet incredibly sophisticated," says Eleni Gianopulos, founder and president, Eleni's New York. "Partnering with HBO and creating this exclusive collection has been so thrilling for the entire Eleni's team. We are all huge HBO fans and can't wait until each collection is released for everyone to enjoy."

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