Hasbro, TRU Team for G.I. Joe Toys

Hasbro has announced plans for a line of Kre-O building sets and figures based on its G.I. Joe brand, available exclusively at Toys ‘R’ Us.

The line will include figure packs featuring characters like Duke, Snake Eyes, Storm Shadow and of course, G.I. Joe, alongside seven building sets.

“We’re thrilled to bring the G.I. Joe property to life in this new format and to expand the Kre-O line with the team at Toys ‘R’ Us,” says Kimberly Boyd, senior marketing director, Kre-O, Hasbro. “With the introduction of Kre-O G.I. Joe building sets, Hasbro continues to offer tremendous value to construction consumers with high-quality building experiences featuring popular characters from properties unavailable anywhere else in the category.”

The Kre-O G.I. Joe line will be available in February 2013, just before the release of Paramount Pictures’ G.I. Joe Retaliation on March 29.

“The G.I. Joe brand and its deep roster of iconic characters are legendary in the toy industry and the Kre-O G.I. Joe line will be an exciting addition to the construction aisle at all of our retail locations,” says Lisa Harnisch, senior vice president, general merchandising manager, TRU U.S. “Hasbro has done a tremendous job of translating the epic saga of G.I. Joe vs. Cobra and favorite characters like Snake Eyes and Cobra Commander into a compelling line of construction toys.”

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