Hasbro Takes on Jurassic Park

Universal Partnerships & Licensing has tapped Hasbro to create the global toy line for Jurassic Park 4, which will debut June 13, 2014. 

Since Jurassic Park was first released in 1993, Hasbro has been the master toy partner for each film.

“Steven Spielberg’s vision turned Jurassic Park into one of Universal’s most beloved tentpole films and one of its most successful franchises ever,” says Stephanie Sperber, president, UP&L. “Hasbro’s innovative approach to all of its products has made the company an ideal partner as Jurassic Park has evolved over the last 20 years. Hasbro has been with us every step of the way, and we look forward to continuing our relationship and adding another blockbuster to this iconic series.”

For the fourth installment in the franchise, Hasbro is planning a range of toys that will include figures, plush, dolls, play sets, vehicles, role play, games, Kre-O-branded building sets and novelty items. Product will arrive on shelves in summer 2014.

“Jurassic Park is a remarkable entertainment franchise, and Hasbro is thrilled to have been part of bringing the experience to life over the past 20 years,” says John Frascotti, chief marketing officer, Hasbro. “As a global branded play leader we look forward to continuing our relationship with Universal in this next exciting chapter by bringing innovative entertainment experiences including toys and games to Jurassic Park fans around the world.”

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