Hasbro has teamed up with Silver Dolphin Books in a new multi-year partnership to create activity books based on the Play-Doh brand in North and Latin America.
Over the next several years, Silver Dolphin will publish a variety of books that incorporate Play-Doh products including board books illustrated with Play-Doh creations, sticker and activity books, electronic sound books and novelty books that include Play-Doh compound.
The first books to come from the new partnership will arrive in stores this March and include three Play-Doh Concept Learning books, two novelty board books and one jumbo sticker book with titles such as Counting Bunnies, Making Shapes with Monkey and Rainbow Butterflies.
Additional titles are scheduled for this fall.
“Children will gravitate toward this adorable early-learning series and this is just the beginning of many more learning initiatives to come from Hasbro Publishing,” says Michael Kelly, director of global publishing, Hasbro. “The eye-catching images of actual Play-Doh sculpts throughout the books are instantly recognizable.”